Major League Soccer is starting to become increasingly popular in the United States and getting the attention of not just new fans, but new sponsors too. The maker and producer of big food brands such as Oreo, Ritz, Trident, Honey Maid and Sour Patch Kids are parented by Mondelez International who has committed to becoming the newest endorser of the professional soccer league in the country. Items such as gum, crackers, cookies and candy will all be a part of the campaign to be represented as the official snacks of the MLS and the two sectors of American culture will work together to support each other.
In 2015 the MLS introduced two new franchises to the league: Orlando City Soccer and New York City FC, which have had a successful debut in just the first couple of games that kicked off the season. Next year another team will be joining the MLS, Minnesota United FC, which just goes to show how quickly the sport is spreading throughout the USA. Many of the soccer teams have their own stadiums, but some of them share the space with their local NFL team and this is a great way to promote soccer and bring in bigger crowds.
As the league continues to grow it only makes sense that major retail companies would want to be a part of it and get in on the action, which is exactly what Mondelez International has done. They will be integrated with the sport’s social media campaign, #PassTheLove, which is in it’s second year and is designed to bring attention to American soccer and gain attendance at the games.
The future of professional soccer in the United States is extremely exciting, as more players from bigger leagues in regions like Europe are being recruited to come play for the MLS. It’s great to see retailers jump in as key players to help promote the sport, and vice versa.