Athlete Branding 101: James Harden Lands Endorsement With Trolli Candy

Houston Rockets James Harden has recently signed on to be a brand ambassador for the Trolli Candy company. Trolli’s slogan is “Weirdly Awesome”, and due to the fact that Harden likes to take the path less traveled with a lot of things, they found this to be a great partnership to pursue. The head of brand strategy at Ferarra/Trolli Jill Manchester spoke out and said that their candy is about “celebrating uniqueness in all of us”, and the fact that they are a little offbeat too is one of the initial reasons they knew that Harden would be a great fit. Manchester also commented that Harden’s energy and overall persona is what they feel is a true representation of Trolli. Everyone on board is convinced that the basketball player is going to be a key component in pushing the brand to the next level and it should be a fun venture for everyone involved.

The Los Angeles, California native was named a McDonald’s All-American player during his high school years, and he continued with his athletic talents by attending Arizona State University where he played for two years. Harden entered the 2009 NBA Draft and was selected as the 3rd overall pick by the Oklahoma City Thunder, with whom he stayed with for three seasons before signing on with the Houston Rockets in 2012. In addition to that, he is an American Olympian and has represented the United States in the 2012 London Olympic games where he and the team brought home the gold. Harden also traveled with Team USA to the 2014 World Cup of Basketball Games in Spain where they won the gold medal as well. The four-time NBA All-Star continues to be one of the biggest names in the NBA right now and is known for his wacky, fun personality and iconic beard.

Candy lovers can expect to see Harden in Trolli advertisements in the near future, and it should give the brand the boost that they have worked so hard to achieve.

The following two tabs change content below.

Anthony Fernandez

Anthony is the Owner of Athlete Brand Management. Anthony has led and executed successful athlete marketing campaigns that have led to increase in endorsements, sponsorships, speaking engagements, partnerships and appearances.

Leave a Reply

Lets Work Together to Grow Your Brand Contact Us Today