Category Archives: Athlete Marketing

Should Athletes Be Jumping on the new Biggest Social Media Marketing Platform Snapchat

By | Athlete Marketing | No Comments

A few years ago when Snapchat surfaced in the social media world, no one really saw the potential and influence that the program would have in today’s marketing world. The fact that a picture is sent and only lasts for a few seconds before it disappears might not seem to be the best strategy for gathering a large fan base, however, it has been found to make a perfect social media platform for sports, especially during live events.

lebron-snapchatThe New Orleans Saints were the first NFL team to get on board with Snapchat and no one really thought anything would come of it, yet here in 2016 now 30 of the 32 professional football teams are gotten accounts. This makes it easier for social media managers and marketers to share photos and footage live with their fans, and it makes it easier for them to connect and feel right there with the team. In addition to that, it’s important for all big brands and sports teams to participate with every social media platform that they can in order to stay with the younger generation and be able to reach more users across the globe.

Another benefit that Snapchat brings to the table when it comes to keeping people updated on what’s going on with the if favorite teams is the fact that they can be in touch while fans are on the go. Not everyone has the luxury of staying home with ESPN on in the background as they go about their days, so Snapchat is helping those big sports plays get delivered to their users no matter where they are. Even if the images disappear within a matter of a few seconds later, it is around long enough to get viewers attention and that is what is most important.

Who knows what the future of Snapchat will bring, but what’s obvious is the fact that the world is quickly turning into a very modern place that needs to keep up with the pace of the latest social media trends and programs.

10 Stats to know for Super Bowl 50

By | Athlete Marketing | No Comments

With the big landmark game for the Super Bowl coming up between the Denver Broncos and the Carolina Panthers, ESPN decided to look up a few facts on the event. Here are some interesting blurbs about this year’s Super Bowl, as it’s bound to go down in history being the 50th anniversary of one of America’s favorite games.

1. Peyton Manning and Cam Newton were both first picks in their NFL drafts, and this will be the first Super Bowl where two number one’s go up against each other. In addition to that, this will also be the biggest age gaps between Super Bowl game quarterbacks, as Manning and Newton are over 13 years apart.

2. One of the Broncos offensive linemen, Evan Mathis, is the only player in this year’s event that has played on both teams participating. Originally he was drafted to the Panthers in the 2005 draft, and now he plays for Denver.

3. This is going to be the Broncos’ eighth time at the big game, which now ties the record for a team’s repeated appearance at the Super Bowl. The other teams who have made it to the final game are the Dallas Cowboys, Pittsburgh Steelers, and New England Patriots.

4. The 50th Super Bowl is going to be the fourth appearance for Broncos quarterback Peyton Manning. However, each time he made it to the big game he was playing under four different coaches.

5. Before this year, John Elway was the oldest quarterback to ever start in a Super Bowl game at age 28 and 217 days. Peyton Manning is going to surpass that record, because on game day he will officially be age 39 years and 320 days.

6. Peyton Manning is the first NFL quarterback in history to take multiple teams to the Super Bowl. In the past, only three other quarterbacks have made it with different teams, but only totalling in two.

7. Only thirteen teams in the NFL have never won a Super Bowl, and the Carolina Panthers is one of them. They have had only one other Super Bowl appearance which happened in 2004, but they lost out to the New England Patriots with a score of 32-29.

8. Other than Cam Newton, only three other quarterbacks have won the Heisman Trophy, get drafted as a first overall pick, and make an appearance at the Super Bowl.

9. This is the third consecutive year where the top seeds from each division made it to the Super Bowl.

10. This year’s Super Bowl will only be the second time that Peyton Manning and Cam Newton have played each other in their careers, and the Broncos beat the Panthers with a score of 36-14.

Most Marketable Athletes List Revealed

By | Athlete Marketing | No Comments

Every year the world’s top athletes are evaluated to see how marketable they are, and it all depends on a number of factors including: age, willingness to be marketed, money, home market, charisma and crossover appeal. This year the list was released by SportsPro Media and named the tennis player Eugenie Bouchard as the number one most marketable athlete in the world, which bumped the young Brazilian soccer player Neymar down to number two after placing first two years in a row. All of these players listed are eligible to play in next year’s Rio 2016 Olympics if their sport is applicable, so they can expect to be given offers for product promotions, endorsements, and television opportunities between now and then.

Some of the previously listed big name athletes did not make the cut this year, such as Michael Phelps, Shaun White, and Lindsey Vonn, who were at the upper end of it a couple years ago. Usain Bolt lost his number eight slot only to be topped by a new competitor to the track and field category, Katarina Johnson-Thompson who placed above the runner at number nine. A few people were surprised to see the amazing Lionel Messi rank at only 22, but that could be partially due to his age. The only swimmer to make the list this year was Missy Franklin who showed her true colors in the last 2012 London Olympics, and it has been known that she has a goal to become the most decorated female swimmer in history.

SportsPro’s List of the Top 10 Most Marketable Athletes:

1. Eugenie Bouchard, Tennis
2. Neymar, Soccer (No. 1 in 2012 and 2013)
3. Jordan Spieth, Golf
4. Missy Franklin, Swimming
7. Stephen Curry, Basketball
8. Kei Nishikori, Tennis
9. Katarina Johnson-Thompson, Track and Field
10. Usain Bolt, Track and Field

What Should Marketers Take Away From This?

As you glance over the list, you will see a majority of the names are relatively new to their sport or have reached a new height or peak in their perspective sports. With the growth of social media, everyone has access to the latest news within seconds (kind of crazy) and sports fans seem to jump to the latest, greatest athlete based on their recent accomplishments.

Athletes who have short term success and/or are one and done, the window of becoming a household name or even remaining marketability for a sustainable period has become smaller than ever. A great example of this is Kei Nishikori who made a big impression on fans and companies around the world in 2014 and landed some major endorsements. Fast forward to 2015, he is no longer the talk of the town, many are still focused around names like Nadal, Federer, Djokovic, Murray, and most recently Stan Wawrinka after his big win in the French Open.

Negative Press

Another great example is Michael Phelps, he was once of the most marketable athletes, but his retirement combined with negative press from his outside activities drove down his marketability quick.

Athletes who are viewed as a troubled or have issues that could cause issues for brands like Hope Solo, Michael Vick, Adrian Peterson and several others become untouchable or quickly go to the bottom of the list as potential brand ambassadors as they are to much of a risk.

Social Media Influence

Social Media for AthletesWith the growth of social media and the quick assumption of the masses that an athlete is guilty when a story is released (mainly because of how viral a story goes in such a short period of time), companies have been in the position to have to weigh heavily of the risk factors of an athlete. They will review their social media presence along with how they are perceived in the public and if they have done anything socially that may be questionable.

Much like we found with Tiger Woods, there will be occasions or times where things may come from left field as there were no warning signs or true indicators that troubling action was going on.

Bad Track Record

Tiger is definitely an isolated incident as overall many athletes already have a preexisting track record i.e. Jameis Winston. Winston is a great example as he hasn’t gotten near as many endorsements as recently drafted QB Marcus Mariota (Nike, Hawaiian Bank, Subway, Beats By Dre) who had a clean slate coming into the NFL Draft.

As we look at the sports marketing and athletes as a marketing tool to propel brands, we will see more analytic’s aligning brands with athletes who are well known but overall haven’t had any trouble or issues off the field, on the field or via social media.

Needing assistance on aligning your brand with an athlete or sports celebrity? Contact Us today!

The Makers of Oreo, Ritz, Trident, Honey Maid and Sour Patch Kids Announce a Multi-Year Deal to Become the Official Snacks of MLS

By | Athlete Marketing | No Comments

Major League Soccer is starting to become increasingly popular in the United States and getting the attention of not just new fans, but new sponsors too. The maker and producer of big food brands such as Oreo, Ritz, Trident, Honey Maid and Sour Patch Kids are parented by Mondelez International who has committed to becoming the newest endorser of the professional soccer league in the country. Items such as gum, crackers, cookies and candy will all be a part of the campaign to be represented as the official snacks of the MLS and the two sectors of American culture will work together to support each other.

Orlando-CityIn 2015 the MLS introduced two new franchises to the league: Orlando City Soccer and New York City FC, which have had a successful debut in just the first couple of games that kicked off the season. Next year another team will be joining the MLS, Minnesota United FC, which just goes to show how quickly the sport is spreading throughout the USA. Many of the soccer teams have their own stadiums, but some of them share the space with their local NFL team and this is a great way to promote soccer and bring in bigger crowds.

As the league continues to grow it only makes sense that major retail companies would want to be a part of it and get in on the action, which is exactly what Mondelez International has done. They will be integrated with the sport’s social media campaign, #PassTheLove, which is in it’s second year and is designed to bring attention to American soccer and gain attendance at the games.

The future of professional soccer in the United States is extremely exciting, as more players from bigger leagues in regions like Europe are being recruited to come play for the MLS. It’s great to see retailers jump in as key players to help promote the sport, and vice versa.

Lets Work Together to Grow Your Brand Contact Us Today