Category Archives: Athlete Branding

Car Brands Turn to Celebrities For Their Super Bowl Ads

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It’s been found that when a television audience sees a celebrity in a commercial, they don’t really think much of it unless that big name appears to be having a honest and genuine time with the product they are endorsing. That is what the automaker Mini believes, so they went the extra mile this year to find celebrities who have had a relationship or experience with their vehicles to help them creatively make a commercial that is due to be shown during the 50th Super Bowl coming up in just a couple of weeks.

Celebrities Into Super Bowl AdsThe strategy is a logical one, because most people like to believe that the actors and actresses in a promotional advert are honest reaction to what they’re selling. In this year’s commercial, Mini went ahead and recruited six well-known faces to be in their commercial- Abby Wambach, Serena Williams, Tony Hawk, Harvey Keitel, T-Pain, and Randy Johnson.

The 30-second clip is going to feature the six celebrities in a way that people will be excited to see them having fun with driving the Mini instead of down to business at work. The main goal of this commercial is to kick off Mini’s six month campaign that will carry the theme of “Defy Labels”, because they are certain that once a person drives one of their cars, all of those assumptions and “labels” on the small car will be completely thrown out. Currently, Minis are thought to be feminine, cute, and delicate, but after this advertisement airs, the ad agency’s chief executive officer John Butler believes it will redefine the car’s image.

During the much anticipated Super Bowl 50, be sure to keep an eye out for Wambach, Williams, Hawk, Keiten, T-Pain, and Johnson cruising in style in their Minis.

Brand Hires Celebrity Donald Faison for Super Bowl Campaign

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For the fourth year, the Pepsi beverage company is going to be returning to the Super Bowl as one of the half-time sponsors. A couple of weeks ago, the company launched a new series of online videos called “Camp Halftime” that features weekly clips of actor and comedian Donald Faison who is shown teaching counselors about how to create a halftime show perfectly. These videos were created in partnership with The Kicker–Above Average’s sports comedy site and they are being released every Wednesday leading up to the big game on both YouTube and as well.

The New York City comedian has been in several media works, but is best known for his role as Dr. Chris Turk in ABC’s hit comedy-drama show Scrubs. Before hitting the hospital wing of the set, Faison has smaller roles in shows such as Sesame Street, New York Undercover, Clueless, and Sabrina the Teenage Witch. In addition to that, he was in a few full length films too such as Disney’s Remember the Titans, Glory, Juice, Waiting to Exhale and New Jersey Drive. In both 2002 and 2004, Faison won BET’s Outstanding Supporting Actor in a Comedy Series awards and was nominated several times for the Teens Choice Awards under the category of Choice TV Sidekick. These days he is working on a few additional projects and raising the six kids that he has at home.

Be sure to look out for Donald Faison in this year’s Super Bowl commercials, and check out the hilarious skits that come out weekly in preparation for the fun football event.

Personal Trainer Business Management Software

Guide My Body Unveils New Personal Training Business Management Software

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Its 2015 and many personal trainers are still dragging around pen and paper to log their clients progress and track their daily/weekly workout.

What a drag!

Fortunately for those personal trainers, Guide My Body has unveiled a solution for these fitness coaches by enabling them to take notes on their mobile device, tablet or desktop and have it all stored under the clients folder. Furthermore, this cloud based software also helps manage the business of the personal trainer with features like scheduling, billing, note taking, messaging, presenting availability online, interactive video session’s, automatic session reminders, client management and payment tracking.

The CEO and Founder of the software shared,

“This is truly an all-in-one solution for coaches and trainers. Fitness coaches and personal trainers can now manage their entire business with one application. Our revolutionary platform provides a turnkey solution for trainers to take notes, document client’s progress and the ability to conduct interactive video sessions on a mobile device, tablet or desktop. We are also the 1st business management application to drive new business with our online directory. This combination enables coaches and trainers to save time, drive new business, cut down on daily tasks, as well as see clients anytime, anywhere.”

Personal Trainer Online Directory

The software only gets better as they recognized that many personal trainers and fitness coaches suffer from high turnover, so their answer to that was an online directory that enables any potential client around the world to connect with them on a formal and professional platform.

So now trainers can direct clients and potential prospects to their online profile where those consumers can then book the trainer for a session (online or video).

Online Interactive Video Sessions

One of the biggest features we recognized that stood out among other Personal Trainer Business Management Software’s was the ability for Trainers or Coaches to have Interactive Video Sessions.

This allows competition prep coaches and even your local football skills coach to review footage or review the clients current condition via a formal, secure platform.

The Video Session ability is built-in and is not an additional for the client or for the trainer.

How does This impact Athletes and Team Sport Coaches?

Now athletes across the country can work with a trainer back in the states if they are playing overseas or if they happen to be traveling and have a fitness trainer they want to check in with, they can do so via Guide My Body. The trainer or coach has a formal place to share documents, manage the clients schedule and follow ups, a place to take notes that can be shared with the client and most importantly the ability to a video meeting so the session feels as though they were together in person.

This can truly revolutionize how coaches not only manage their schedule and business for local clients, but also for internal clients. Many athletes have left the states and gone overseas and the ability to have a “formal” place to meet. While Skype has been the solution for many of these baseball, basketball and football coaches, they can now use Guide My Body to have those same video sessions while at the same time they can utilize the software to manage their business.

We highly recommend coaches, athletes, trainers, yoga instructors and studios, competition bodybuilding and figure coaches, and fitness coaches or all kinds to check it out.

They offer Free 30 Day trials and the cost of the software after the trial is $80/month with no long term contracts. Sounds like a great deal especially if you can land new clients with their online directory.

for more information visit

Jameis Winston’s Marketing and Endorsement Potential Entering The Draft

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Jameis WinstonSince the minute he has stepped onto the football field, he has help lead Florida State to a 27-1 record and stats that many believe are only possible on Madden. He finished his career at FSU with 562 of 851 passes completed for 7,964 yards, 65 touchdowns and 28 interceptions.

These incredible stats have unfortunately been overshadowed by his actions off the field. Some of the most notable are the Sexual assault allegation, Gun complaint, shoplifting incidents, and vulgar comments at Florida State University’s Student Union.

As the 2015 NFL Draft approaches, many are wondering if those off the field incidents will hinder his marketability and endorsement potential. Based on recent trends on players with off the field issues entering the NFL Draft (i.e. Johnny Manziel, Dez Bryant, Manti Te’o and several others) the biggest factor is talent and potential growth at the next level.

When focusing on Jameis Winston…his 6’4 frame, Heisman Trophy, and his his ability to consistently lead a team to victory, and his big smile (much like Cam Newton) will sit well with companies and open doors that many believe are closed.

A proven ability to win at the highest level will result in endorsements (especially the NFL) even if the athlete is proven to have a rocky off the field reputation (Marshawn Lynch, Dez Bryant, Ben Roethlisberger is a great example of this).

Villain In Sports

Lebron James Villain ImageJameis Winston’s off the field incidents have made it easy for the media and fans to give him the label as a villain. While many would believe that would be detrimental to his image, villains have proven to have great marketing potential. A perfect example of a villain after his exit from Cleveland is Lebron James. Tying in our point earlier, his ability to win and excel in his sport alongside his villain label made him a marketers dream, becoming one of the most talked about athletes to ever exist.

What Makes A Villain Attractive to Companies?

With the way media highlights drama and propaganda, the villain is guaranteed to be headline of every newscast. From local new stations to ESPN.. not to mention TMZ, Terez Owens and seemingly every sports media outlet will be all over every storyline that surfaces about that villain.

Much like Lebron, Jameis Winston has mirrored this same mold as he has excelled in his sport (unlike any other NCAA quarterback has). Jameis Winston is projected to be drafted #1 overall in the 2015 NFL Draft. The emphasis being the NFL… unlike other professional sports, professional football will always draw endorsers no matter how the athlete is perceived to the media.

NFL Players Endorsements

Marshawn LynchA great example of an NFL player who has excelled on the field, but has a poor relationship with the media and comes off as difficult is Marshawn Lynch. The star running back for the Seattle Seahawks recently signed a lucrative deal with Skittles. While many companies would run the other direction, Skittles took on the challenge and it has paid off immensely as they have gotten more camera time than they ever have thanks to Marshawn Lynch.

During Super Bowl XLIX cameras zoomed in on Lynch eating Skittles on the sidelines and not to mention the announcers couldn’t stop talking about him eating it. If any company made out big this Super Bowl XLIX, its Skittles as other organizations were paying big money for a commercial and Skittles had multiple slots thanks to Lynch.

What to Expect for Jameis Winston

As you can whether you are a villain, have a love/hate relationship with the media, struggle with off the field issues, and/or just can flat out play football – endorsers will always give you an opportunity especially if it means they can grow their brand recognition (Much Like Skittles has been able to do) as well as drive revenue/increase profits.

Look for Jameis Winston to have companies gambling on him especially early on in his NFL career.

Watch Lynch Eating Skittles during the Super Bowl:

Athlete Marketing and Athlete Branding

Athlete Marketing Campaign 101

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With athletes becoming the forefront of everyday news and the basis for many story lines, its critical their PR Team and Publicist have an Athlete Marketing Campaign in place to protect their image.

Below our team put together a basic start to an Athlete Marketing Campaign:


Lets talk about Approach. Many view Approach as a way of dealing with something, but here at Athlete Brand Management, we like to view it as a long term plan. The key to a good approach is to first recognize one self then incorporate RELIC. Many ask what is RELIC: Read, Engage, Listen, Interact, Converse.. Let us expand a little further on this strategy:


With social media, you have about 10-20 seconds of fame and most of this is done with “Reading”

Examples: Read tweets from your followers, Read hashtags, Read articles posted on Twitter, Facebook, LinkedIn, Google + by your friends, followers, connections, Read questions in LinkedIn groups. The more you stretch that 10-20 seconds of fame, more you start the relationship building process.


Engaging your audience proves to be one of the most challenging, but when done correctly, your audience can expand at an incredibly rapid pace.

For example, You just read a post, then engage with a question, response or simply a nice comment. Sound Simple? It is, but many forget to engage with a purpose and with substance. A great to engage is: to Follow them on Twitter or add them to a list. Also make sure to like their comment, their article, or their link. Engaging is the initial step of the conversation. You must engage and ignite.


Listening has become a HUGE part of the world we socialize in. Many of us have stopped watching or listening to the news and get all our latest intel from Social Media. P eoplemisinturrept the use ofthink using Social Media means tweeting or posting and not reading. WRONG!You must listen to “take the temperature” of what’s being talked about.Ttop for a second! Before and after leaving a comment on a blog or status or posting a hashtag on Twitter, research (listen) to what has been said.


  • This could be the most fun part of Social Media.
  • Social Media enables you to talk to people you would have never met.
  • If you are commenting on the same article on Google + or in the same group on LinkedIn, this is your chance to spark the interaction.
  • Using the same hashtag on Twitter or participating in a chat on Twitter as someone of interest to you?  Here’s your chance to spark it! Grow the relationship process by building through interaction.


  • Conversing isn’t tweeting back and forth. Conversing isn’t arguing on a Facebook post.
  • Conversing is real life conversation! Take it to e-mail, then to the phone, then make it personal and meet….yes IRL (in real life).
  • Meet the people you influence and meet those who influence you. Begin the conversation.

Companies. Organizations, Celebrities, and of course Athletes need to align their approach with their plan and separate themselves from the rest. A well thought out plan and approach can launch your company and brand to the top… So ask yourself, Do I have well thought out Plan and Approach? if not, Contact Athlete Brand Management 

Social Thinking

Another difference your plan can make is the consistency of Social Thinking within your company, organization, brand. Each company, client and customer that you associate yourself with is either in the social media game or would like to be. Social Media should be the additive in every discussion of a relationship (read: repeat business) based deal. Social Media and its platforms can offer leverage for both parties, it’s your approach and social thinking that make it unique. Do you believe you are thinking Socially now? 

Before Social Media platforms, it seemed as though everyone needed a PR firm. Now PR firms are using Social Media as an added bonus to their clients. You can add Online PR to your approach. Think about this for a second; In a “Google Me” world, your name will be google’d before you are granted an interview, a meeting, an e-mail response and yes even a Facebook friend request. Ask how you can make your “Google Me” presence better. 

Story Telling

Story Telling and “how you or they tell a story” is an advanced concept in Social Media. I’m a firm believer that every marketer has a delivery and a sale. The products also have a delivery and a sale. For instance, you receive a new polo shirt in the mail. Before you actually see, feel, wear the actual polo you will experience the delivery of it. The delivery can include the shipment, the e-mail receipt, the packaging.

Are you currently telling a story? 

Are you listening to their story?

Their story is just as important as your story. Remember this is a conversation! Their story can tell your story. Let me hear your story today!

Needing Assistance with your Athlete Marketing Campaign?

Contact Athlete Brand Management
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