Category Archives: Athlete Branding

Athlete Brand Management Partners with Sole Premise Shoe Bag

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Athlete Brand Management for years has assisted athletes as well as athletic organizations with branding and marketing. Our team most recently partnered with Sole Premise Shoe Bag, an innovative travel bag that allows you to carry up to 5 pairs of shoes along with a laptop and your other travel essentials including clothes, socks, etc.

With all our athletes constantly on move, what a better product for these athletes to utilize especially as many of them have trouble traveling with your shoes. Not to mention, with athletes constantly needing to manage multiple pieces of luggage as they travel, they no longer will need to as the Sole Premise Bag will enable them to put their clothes, laptop and other items in this same bag!

For those wanting to learn more about the bag, take a look at their website or take a look at the video below.

Former NFL Player Chris Gronkowski Talks About the Power of Instagram

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Former NFL player Chris Gronkowski was recently approached by the Small Business Trends website to get his opinion on social media platforms, including Instagram. Over a short question and answer session, Gronkowski discussed his moderately brief time in the NFL and how he decided that entrepreneurship was right for him. During his talk, the former fullback explained that he couldn’t find any mixer bottles on the market that would keep his drink cold for an extended period of time, especially has a native of steamy Texas. In addition to that, he disliked the fact that many mixer bottles would carry the smell in the plastic from protein shakes. Gronkowski went on a quest to create the fitness person’s perfect mixer bottle, and that is what he has done. Now he is contemplating how to use social media accounts in order to pump up his product.

The Buffalo, New York native attended Williamsville North High School in Williamsville, New York, and that is where he became a three-time letter winner for both football and baseball. He ended up getting recruited to the University of Maryland but transferred to the University of Arizona during his sophomore year where he played as a linebacker. Even though he was expected to get picked in the 2010 NFL Draft, he went unselected and signed on with the Dallas Cowboys. Over the next three years, Gronkowski switched teams three times and became a part of the Indianapolis Colts, Denver Broncos and San Diego Chargers for brief amounts of time. He officially retired from the field in 2013 to pursue his own business.

Gronkowski recently did an interview with Small Business Trends and talked about how social media is really powerful for entrepreneurs, especially platforms like Instagram. Even though he hasn’t started using it yet, he is sure it will help him in the future with sales.

Wheaties: The Growth of Athlete Endorsements on Their Infamous Boxes

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For at least eight decades, the General Mills cereal brand has been known for showcasing the latest and hottest athletes to represent multiple sporting events on the front of their boxes. Just recently, an Olympic diving champion named Greg Louganis has been reported to be getting his turn on the front of the famous Wheaties Box for his accomplishments and gold medals that he earned in 1985. Given that society has changed its tune a little bit and evolved into a more open minded community, Louganis believes that his chance to represent the cereal brand was delayed due to the fact that he is a homosexual man, and that was a taboo topic during the 80s.


This lead to the question of how exactly General Mills chooses an athlete to have their image on the front of one of their boxes. Over the years there have been several gold medalists that participated in many different Olympic sports, yet it seems that only a select few actually get the opportunity. An HBS professor named Anita Elberse who has studied the strategies of marketing decisions for companies believes that they often opt to choose a person who does not have much reputational risk. For example, Mary Lou Retton was a champion ice skater who was still a teenager and was a great example for other young people. Whereas equally qualified athletes like Louganis who might be gay, could possibly deter customers from buying the product since society was very critical of that lifestyle during that time period.

At the end of the day, it seems that General Mills is trying to roll with the times and please its customers by choosing faces that society would openly accept all around. Since there were much different standards back in the 80s, it’s a great thing that we’re more open minded these days to include other athletes who live their lives a little differently.

Women Soccer Players Continue to Push For Equality, Finally Set to Score Olympic-Size Endorsements

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It’s no secret that men’s sports in general tend to gain more momentum and popularity than women’s do, however it’s needless to say that when it comes to soccer, the U.S. Women’s National Team is tough to beat. Last year they came home as the 2015 Women’s World Cup Champions while their male counterparts have failed to break much ice lately in their own careers. This team of women are also being even more respected for the things that they are attempting to accomplish off the field, as there is a distinct pay inequality when it comes to the two genders. Their complaints are being taken to an even higher level, as they have officially filled out the paperwork on the matter and delivered it to the Equal Employment Opportunity Commission to fill in that gap between male athletes and females athletes wages.

Women Soccer Players Endorsements

It would be safe to say that probably the top five women on the USWNT are getting paid even higher than some of their lesser-known teammates. Athletes like Alex Morgan and Carli Lloyd have made it to the top of the highest paid on the team. In addition to their salaries, many of them have been given great endorsement opportunities as brand ambassadors for highly respected companies throughout the country. With the summer Olympics coming up here in Rio, Brazil, there is a good chance that every member on the roster of the USWNT will have a chance to get paid for endorsements somewhere.

So it is needless to say that everyone who is a soccer fan is looking forward to seeing the Women on Team USA make some big strides for their country this summer in Brazil. Not only are these athletes fierce on the field, but they are also fierce off the pitch as they are working hard to ensure that females don’t get compensated any less than male athletes.

Athlete Branding 101: James Harden Lands Endorsement With Trolli Candy

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Houston Rockets James Harden has recently signed on to be a brand ambassador for the Trolli Candy company. Trolli’s slogan is “Weirdly Awesome”, and due to the fact that Harden likes to take the path less traveled with a lot of things, they found this to be a great partnership to pursue. The head of brand strategy at Ferarra/Trolli Jill Manchester spoke out and said that their candy is about “celebrating uniqueness in all of us”, and the fact that they are a little offbeat too is one of the initial reasons they knew that Harden would be a great fit. Manchester also commented that Harden’s energy and overall persona is what they feel is a true representation of Trolli. Everyone on board is convinced that the basketball player is going to be a key component in pushing the brand to the next level and it should be a fun venture for everyone involved.

The Los Angeles, California native was named a McDonald’s All-American player during his high school years, and he continued with his athletic talents by attending Arizona State University where he played for two years. Harden entered the 2009 NBA Draft and was selected as the 3rd overall pick by the Oklahoma City Thunder, with whom he stayed with for three seasons before signing on with the Houston Rockets in 2012. In addition to that, he is an American Olympian and has represented the United States in the 2012 London Olympic games where he and the team brought home the gold. Harden also traveled with Team USA to the 2014 World Cup of Basketball Games in Spain where they won the gold medal as well. The four-time NBA All-Star continues to be one of the biggest names in the NBA right now and is known for his wacky, fun personality and iconic beard.

Candy lovers can expect to see Harden in Trolli advertisements in the near future, and it should give the brand the boost that they have worked so hard to achieve.

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