It’s been found that when a television audience sees a celebrity in a commercial, they don’t really think much of it unless that big name appears to be having a honest and genuine time with the product they are endorsing. That is what the automaker Mini believes, so they went the extra mile this year to find celebrities who have had a relationship or experience with their vehicles to help them creatively make a commercial that is due to be shown during the 50th Super Bowl coming up in just a couple of weeks.
The strategy is a logical one, because most people like to believe that the actors and actresses in a promotional advert are honest reaction to what they’re selling. In this year’s commercial, Mini went ahead and recruited six well-known faces to be in their commercial- Abby Wambach, Serena Williams, Tony Hawk, Harvey Keitel, T-Pain, and Randy Johnson.
The 30-second clip is going to feature the six celebrities in a way that people will be excited to see them having fun with driving the Mini instead of down to business at work. The main goal of this commercial is to kick off Mini’s six month campaign that will carry the theme of “Defy Labels”, because they are certain that once a person drives one of their cars, all of those assumptions and “labels” on the small car will be completely thrown out. Currently, Minis are thought to be feminine, cute, and delicate, but after this advertisement airs, the ad agency’s chief executive officer John Butler believes it will redefine the car’s image.
During the much anticipated Super Bowl 50, be sure to keep an eye out for Wambach, Williams, Hawk, Keiten, T-Pain, and Johnson cruising in style in their Minis.