Branding and Marketing Team Athlete Brand Management was founded in 2011 by a group of former sports professionals, a marketing specialist and a former athlete that recognized that his career could of resulted in a different outcome if he was aligned with a branding and marketing firm. The Team at Athlete Brand Management has worked with athletes all over the world on developing and growing an athletes exposure with expanding with marketability. Athlete Brand Management has recognized the significance of being able to connect to your fans through social media, blogging, and viral marketing.

Shift in Sports Marketing and Sports Management

Athlete Brand Management has recognized the shift in sports marketing and sports management in regards to athletes no longer just getting a sponsorship and an endorsement deal based on sheer talent. Many professional athletes are measured on how marketable they are as well as how their personality will mend with their organizations product and services. As an Athlete Marketing Firm, we work closely with these celebrities to ensure they are portrayed as a marketable figure.

The Social Media Impact on Athletes

Athletes looking to truly make an early connection with fans and scouts have taken to social media which has given them a gateway to display their personality as well as give the athlete a voice.In the past, Many athletes were limited to the 5 minutes of fame they received when having a big outing, but now they are able to express themselves via Facebook, Twitter, Instagram, and Pinterest.

All these outlets have allowed athletes to  connect with fans and essentially become marketable. These outlets enable the athletes to become a part of their fans daily lives which in return allows companies to strategically position themselves into the athletes marketing plan.

The age of social media has arrived and being proactive instead of reactive will empower athletes and celebrities to take advantage of the opportunities that arise with being an early adopter.

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